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FloridaPolk County › Pool Builders › Executive Pools Inc
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Executive Pools Inc

📍 317 W Highland Dr #101, Lakeland, FL 33813
★ 3.3
3 Google reviews
6.6/10
26permits
0open now
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Reviews

What customers say — Google is the largest, most representative sample.

Google
3.3 · 3

How They Compare

Against typical Florida pool builders.

Google rating3.3 (avg 4.4)
Permits on record26
Years online

Standing & Verification

Official-record checks from FL DBPR, permit databases and state records.

Actively permittingRecent permits on file in Orlando
✓ Verified
Licensed contractorFL DBPR record confirmed · CPC056954
✓ Verified

Permit Track Record

Built from City of Orlando permit history — volume, value and work-mix over time. No other directory shows this.

26permits on record
6peak pools/yr
100%completion rate
$138,500avg pool value
Pools permitted per yearMost recent 14 permits shown
1
2002
6
2003
1
2004
1
2006
1
2010
1
2013
2
2015
1
2022
What they pull permits for
68%
Pools 68%
Other work

Recent Permits

Pulled from City of Orlando permit history — proof of active, valued work.

Feb 2022Pool$238,81210105 S***** WAYFinaled
Jul 2015Pool$234,0007010 L*** N*** BLVDFinaled
Feb 2015Pool$83,0529682 L*** N*** V****** PFinaled
Feb 2013Pool$99,8427700 L*** N*** BLVDFinaled
Jul 2010Pool$158,0006350 V******* RDFinaled

Current Workload

Open permits as of June 2026 — a proxy for current activity.

0open permits

License & Credentials

Florida state contractor license & scope of work.

✓ FL DBPR record found
License #
CPC056954
Type
Certified Pool/Spa Contractor
Status
Active
Qualifier
STITZEL, ARTHUR LOUIS

Ownership

SA
STITZEL, ARTHUR LOUIS
Owner / license qualifier · FL DBPR

Service Area

Based near 317 W Highland Dr #101, Lakeland, FL 33813.

Serving its Florida market — see the build map for exact coverage.

executivepoolsflorida.com ↗

Two Perspectives

What they show vs. what customers share — spot-check for stock photos.

🌐Their portfolioPhotos from executivepoolsflorida.com
📸Customer photosShared on Google Maps

Find Them Online

Verify anywhere.

Pool Cost Estimator

Florida market averages — adjust for your project.

Pool type
Vinyl Liner
Fiberglass
Concrete / Gunite
Size
Small
up to 300 sq ft
Standard
300–500 sq ft
Large
500–700 sq ft
Add-ons
Hot tub / spa
Heater
Screen enclosure
LED lighting
Automation
Tanning ledge
$35,000 – $65,000
2025 Florida contractor averages · excludes permits & landscaping

About Executive Pools Inc

Executive Pools Inc has pulled 26 permits on record in the Orlando metro, with 9 of those concentrated in a single neighborhood — Metro West — and its most recent completed project valued at $238,812.

Read more ▾

Executive Pools Inc has 26 permits in the public record, spanning from 2002 through 2022 — a career footprint of more than two decades. Their busiest year on record was 2003, when they pulled 6 permits in a single calendar year. Activity has slowed considerably since then: 2 permits in 2015, and just 1 permit in 2022. That most recent job, at 10105 Selten Way in Lake Nona South, carried a permitted value of $238,812 — the highest single-project valuation in their history. All 26 permits are reflected in an average estimated project cost of roughly $158,526 for 2015 and $238,812 for 2022, and across all years the data-weighted average sits around $138,500. With 0 open permits currently on file, the company appears to be between projects as of mid-2026.

The permit record places Executive Pools Inc squarely in the Orlando metro, not Lakeland where they are headquartered. Metro West is their dominant neighborhood by a wide margin — 9 of their tracked permits are located there, making it the geographic center of gravity for their work. Lake Nona South accounts for 2 permits, as does South Semoran. Florida Center, Northlake Park at Lake Nona, and Park Central each appear once. That Metro West concentration — 9 out of 26 total permits — points to a contractor with established relationships or a recurring customer base in that specific Orlando corridor, rather than a contractor who spreads work broadly across the state.

Of the 26 total permits, 17 are classified as Pool work — representing 65 percent of all permitted activity. The remaining permits include 2 New construction permits, 2 Alteration permits, 2 Roof permits, 1 LowVoltage permit, and 1 Other permit. That permit mix confirms pool installation as the core of their business, with a small share of adjacent residential work. The license holder is Arthur Louis Stitzel, who holds Florida Certified Pool/Spa Contractor license CPC056954 — a credential active since 1997, meaning this company has carried a valid state license for nearly 30 years. On project completion: 16 of their permits have reached final inspection, which represents a 100 percent finalization rate on closed projects — every job they started, they finished through the inspection process.

The online reputation picture for Executive Pools Inc requires honest framing. The company carries a 3.3-star rating based on 3 Google reviews — a thin sample that makes the average fragile. One of the documented negative reviews from 2017 describes being charged for services not rendered and difficulty reaching the company by phone. The company's complaint tags in the data flag "rude" as a recurring theme raised by more than one reviewer. There are no positive praise tags in the data set, and no reviews exist on Yelp, HomeAdvisor, or Birdeye. For a homeowner doing due diligence, the review profile warrants attention — the low volume means each review carries significant weight, and the criticism present is pointed.

For a homeowner vetting this contractor, the most useful signals from the data are these: Executive Pools Inc has real, documented permit history going back to 2002, with every closed permit finaled through inspection — that completion discipline matters. Their Orlando-area projects include high-value work, with the 2022 job at over $238,000 suggesting they are capable of premium builds. However, the pace of permits has slowed dramatically since 2003, current open permit count is zero, and the review profile raises questions about customer communication. A homeowner in the Metro West or Lake Nona areas of Orlando would be wise to request references from recent projects and confirm current availability before engaging.

Credentials & Recognition

FSPA/PHTA certifications & design awards when on file.

CPC · top FL pool credentialBuildZoom-listed

Executive Pools Inc — Frequently Asked Questions

Answered from public records.

Is Executive Pools Inc licensed in Florida?

Yes. Executive Pools Inc holds Florida Certified Pool/Spa Contractor license CPC056954, verified through the Florida Department of Business and Professional Regulation (FL DBPR). The qualifying license holder is Arthur Louis Stitzel. The license has been active since 1997, giving the company nearly 30 years of continuous state credentialing. You can verify current status at any time at myfloridalicense.com.

How many pools has Executive Pools Inc built?

The public permit record shows 26 total permits, of which 17 are classified specifically as Pool permits. Their peak year was 2003, when they pulled 6 pool permits in a single year. More recent activity has been lighter — 2 permits in 2015 and 1 in 2022 — suggesting a lower-volume operation today compared to their early-2000s pace. All 16 closed permits on record have been finaled through final inspection.

What does a pool from Executive Pools Inc typically cost?

Permit valuations from the public record show a wide range depending on project scope. In 2003, permitted pool values averaged around $60,000. By 2015 the average had risen to roughly $158,526, and the most recent 2022 project at 10105 Selten Way carried a permitted value of $238,812. Permit valuations reflect estimated construction cost — actual contract pricing can vary — but the upward trend in their permit values suggests they have moved toward higher-end custom builds over time.

Where does Executive Pools Inc build pools?

Despite being headquartered at 317 W Highland Dr in Lakeland, their permit record is concentrated entirely in the Orlando metro. Metro West is their dominant area with 9 permits on record — roughly 35 percent of all their work. Lake Nona South and South Semoran each account for 2 permits, with single permits in Florida Center, Northlake Park at Lake Nona, and Park Central. Homeowners in the western and southern Orlando suburbs are squarely in their documented service zone.

What types of work does Executive Pools Inc permit?

Pool installation is the core of their business: 17 of their 26 permits — about 65 percent — are Pool work permits. The remaining permits cover New construction (2), Alterations (2), Roof work (2), LowVoltage (1), and Other (1). The presence of Alteration permits suggests they have also taken on pool renovation or equipment upgrade projects, not just new builds.

How busy is Executive Pools Inc right now?

As of June 2026, Executive Pools Inc shows 0 open permits in the City of Orlando permit database. Their most recent permitted project was processed in February 2022 — over four years ago — and has since been finaled. The absence of open permits could mean they are between projects, working in jurisdictions outside the Orlando open-data system, or operating at a reduced pace. A direct call to (863) 619-2221 is the most reliable way to confirm current availability.

What do customers say about Executive Pools Inc?

Executive Pools Inc carries a 3.3-star rating based on 3 Google reviews — a small sample that amplifies the impact of any single review. The data flags 'rude' as a complaint theme raised by multiple reviewers. One documented 1-star review from 2017 specifically mentions being charged for services not performed and difficulty reaching the company. There are no positive praise tags identified in the data, and the company has no reviews on Yelp, HomeAdvisor, or Birdeye. Prospective customers should read the full review text and request references before proceeding.

How long has Executive Pools Inc been in business?

Arthur Louis Stitzel obtained Florida Certified Pool/Spa Contractor license CPC056954 in 1997, establishing a company presence that now spans nearly 30 years. The earliest permits in their public record date to 2002, meaning at least 20 years of documented permit-pulling activity. The company has maintained an active state license continuously through 2026, which requires periodic renewal and compliance with DBPR standards.

Does Executive Pools Inc have a history of completing their projects?

Yes — every closed permit in their record has reached final inspection. Of their 26 total permits, 16 are marked Finaled, which represents a 100 percent completion rate on resolved projects. Final inspection is required by Florida building code before a pool can be used, so this metric confirms that Executive Pools Inc has consistently seen projects through to regulatory sign-off rather than leaving jobs incomplete. The remaining permits are accounted for in the open or in-process category — currently 0 are open.

What is the highest-value project Executive Pools Inc has completed?

Based on the permit record, their most expensive documented project is the pool at 10105 Selten Way in the Lake Nona South neighborhood of Orlando, permitted in February 2022 at an estimated cost of $238,812. That project has been finaled. Their second-highest permitted value is $234,000 for a pool at 7010 Lake Nona Blvd, also in Lake Nona South, completed in July 2015. The Lake Nona corridor appears to be where their most premium work is concentrated.

How do I contact Executive Pools Inc or get a quote?

You can reach Executive Pools Inc by phone at (863) 619-2221, or through their website at executivepoolsflorida.com. Their office is listed at 317 W Highland Dr #101, Lakeland, FL 33813. You can also submit a quote request directly through the form on this FloridaPoolInsider profile page. If you are the business owner, you can claim this profile to manage your contact details and receive quote requests through our platform.

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